How Travel & Hospitality Brands Use RedNote Data
Xiaohongshu Data
Travel
Industry Use Case
More and more people open RedNote (Xiaohongshu) first when deciding "where to go." Destination guides, off-the-beaten-path routes, homestay reviews, flight-and-hotel dupes — travel and hospitality recommendations largely live here. For destinations, hotels, homestays, and OTAs, RedNote data is a first-hand signal for understanding travel trends and content marketing. Here's how to use the Rnote API for travel.
What travel / hospitality teams can do with data
- Destination trends — Which cities and hidden gems are heating up? What's the off-vs-peak content rhythm?
- Guide ideation — Study the format and selling points of a destination's top notes to guide your own content.
- Homestay/hotel reputation — Monitor comments on relevant notes to surface real experiences and complaints.
- Creator partnerships — Vet travel-niche creators and assess the real engagement of their guide posts.
Endpoints used
| Goal | Endpoint |
|---|---|
| Destination trends / guides | keyword search search/notes, topic tracking topic/feed |
| Reputation monitoring | comment data note/comments |
| Creator vetting | creator analytics user/info user/posted |
| Media archiving | watermark-free image/video note/image note/video |
A practical example (Python)
import requests
API = "https://rnote.dev/api/v2/crawler"
H = {"X-API-Key": "YOUR_API_KEY"}
# Monitor top "Dali travel" guides, archive covers, mine comments for ideas
notes = requests.get(f"{API}/search/notes",
params={"keyword": "Dali travel guide", "sort_type": "popularity_descending"},
headers=H).json()
Tips
- Follow the seasons — Travel is highly seasonal; monitor destination heat 1–2 months ahead to catch the content window.
- Only successful requests are billed, ideal for long-running monitoring across multiple destinations.
Get started
Make destination trends and guide ideation data-driven. Sign up free for an API key, read the API docs and pricing, or start with the keyword search endpoint to see what's available.