How Travel & Hospitality Brands Use RedNote Data
More and more people open RedNote (Xiaohongshu) first when deciding "where to go." Destination guides, off-the-beaten-path routes, homestay reviews, flight-and-hotel dupes — travel and hospitality recommendations largely live here. For destinations, hotels, homestays, and OTAs, RedNote data is a first-hand signal for understanding travel trends and content marketing. Here's how to use the Rnote API for travel.
What travel / hospitality teams can do with data
- Destination trends — Which cities and hidden gems are heating up? What's the off-vs-peak content rhythm?
- Guide ideation — Study the format and selling points of a destination's top notes to guide your own content.
- Homestay/hotel reputation — Monitor comments on relevant notes to surface real experiences and complaints.
- Creator partnerships — Vet travel-niche creators and assess the real engagement of their guide posts.
Endpoints used
| Goal | Endpoint |
|---|---|
| Destination trends / guides | keyword search search/notes, topic tracking topic/feed |
| Reputation monitoring | comment data note/comments |
| Creator vetting | creator analytics user/info user/posted |
| Media archiving | watermark-free image/video note/image note/video |
A practical example (Python)
import requests
API = "https://rnote.dev/api/v2/crawler"
H = {"X-API-Key": "YOUR_API_KEY"}
# Monitor top "Dali travel" guides, archive covers, mine comments for ideas
notes = requests.get(f"{API}/search/notes",
params={"keyword": "Dali travel guide", "sort_type": "popularity_descending"},
headers=H).json()
Tips
- Follow the seasons — Travel is highly seasonal; monitor destination heat 1–2 months ahead to catch the content window.
- Only successful requests are billed, ideal for long-running monitoring across multiple destinations.
Get started
Make destination trends and guide ideation data-driven. Sign up free for an API key, read the API docs and pricing, or start with the keyword search endpoint to see what's available.
About the Rnote Xiaohongshu API
Skip building a RedNote scraper: one API key gets you notes, comments, users, search, products and Pugongying creator data. Pay per call, charged only for successful requests.